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To sell 10 million in a year, wouldn't these need to be under 100 bucks?


Apple sold in excess of 10 million iPods last quarter, most of which were priced above $100. That's in addition to 7 million iPhones.

My own pet theory is that a new device will carry the iPod brand (e.g. "iPod Slate") and take the top price point ($399) from the Touch. They might not sell 2.5 million in the first quarter at that, but I can easily see sales ramping up to meet 10 million if the device is even remotely interesting.




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