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Weird, I always though of xfactor single-buyers as young people (future pop wannabees) hoping to catch a bit of the star factor of the people they had been voting for.

Looking for more data I came across this

http://www.bpi.co.uk/members-area/article/bpi-statistical-ha...

It suggests that in 2008 95% of singles were downloaded. So I doubt the weather had much to do with it. Still no demographics on who actually buys cds normally though.



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