It's not about the money. It's about the message. Even if all the albums cost $0, the message would remain the same. Not everything in the world is about money or banks or finances (no matter how much that's mentioned on HackerNews...)
For Simon Cowell it is all about the money. You think he's promoting a record because of its message? The attention that this promotion brought to both records put sales through the roof for both. Look at the sales of the 3rd place record and compare.
I'm not sure he's quivering in his boots. Even if The X Factor goes down the pan (and it's past its prime, I'd agree), he still has Britain's Got Talent and American Idol raking in the cash pretty quickly.