Or better yet, don't. One has no reason to take the Better Business Bureau seriously. There was no reason 30 years ago when I, as a business owner, signed up for it, no reason now. "Ooooh, you'll report me to the BBB, those three senior citizens that actually look at that might not do business with me!"
Plus, I looked up Amazon: A-. What was I supposed to see here?
I mean, if a company doesn't take the BBB seriously why would they take you seriously?
I think Amazon typically has a good reputation for consumers. You'd have better luck looking up Comcast [1] and if you compare that page to Amazon's you'll certainly understand that you may encounter some difficulties and perhaps choose a different provider (lol) for your service.
AKA crap. When you walk into the store, does the clerk know which street have you used to drive to the store? Do you tell him on purpose even if he didn't ask? I didn't think so.
I'm regularly asked for my zipcode and I give it happily. Feels like the right tradeoff between allowing marketers to do their job and preserving my privacy.
It's not just privacy! When I want to share an article with someone, I don't want the link to have 1000 characters with urlencoded arguments! On mobile I often do it manually and it's very annoying!
At a first pass, https://www.sec.gov/news/pressreleases lists at least 8 enforcement actions in the month of April alone, along with a few other things.