the alternative is a VC-backed startup with millions in the bank. employees aren't clueless, just pay people fairly.

so can a great bootstrapped business ;)

The lifetime plan is priced higher than expected LTV, so it's profitable upfront.

We wanted to offer an option for early adopters with subscription fatigue. From the start, it has been a way to reinvest in the project: initially to support Kyle’s time, and now to fund growth that drives recurring subscriptions.

We may sunset new lifetime sales in the future, since a one-time payment model doesn’t align as well with our goal of building and maintaining PL over the long term.

Thanks so much. Really appreciate that. We’ve always wanted the tool to be accessible to anyone interested in financial planning, even just as a hobby, so it’s great to hear the basic version has been useful.

Do you think it strikes the right balance between free access and a sustainable paid model?

I think your method is perfect. Having to make notes and re-enter my settings is just the right amount of frustrating, that each time I'm tempted to buy it. I think most people who are less stubborn (cheap) than I would pay the second time they need the tool.

Having the free no-saving model as a public service is hopefully a win-win for you. The public has access to a financial planning tool, and if they need to take their finances more seriously they can start the paid model.

I also like the prompt you've added which says something like /hey, you lost your settings because you're using the free mode, but we can recover them to save you time/. Good detail.

glad to hear it. thanks for the feedback!

We do offer a sandbox with preset examples that lets you explore the app. No need to enter any personal data, but you will need to sign up.

Thanks - I'll check it out then!

Thanks! Kyle solved it for me too, which is how I found him. He lit the fire and I'm just tossing on more logs.

Thanks! Supporting Basic users comes at a real cost, but we want planning to stay accessible for everyone. To us, one-off planning feels like a better alternative than stripping down the product or selling user data.

We noticed a lot of tools neglect international use cases, so from the beginning we've focused on building with global flexibility in mind. About 80% of our customers are US-based, but we have users all over the world and offer international tax presets and account types.

I found him and he originally told me to get lost ;)

The first sign of a good marketer :)

What attracted you so much to the project at that time?

I was a customer first. It was the product I had been searching for in my own financial planning, so I immediately saw the potential. When Kyle and I finally met, we hit it off right away. We aligned on the important things and shared a clear vision for where it could go. I’d always had the itch to bootstrap and help build something meaningful and sustainable, so I knew pretty quickly it was the right next move for me.