Thanks for sharing your 4-step process for explaining ASO. You are right, the best way to understand it is to just jump in and do it.

Here are some other ideas for how to explain it to someone: https://www.mobileaction.co/blog/what-is-app-store-optimizat...

We would love to fix the bugs. Would you mind sharing your experience and what you found annoying?

We would love to fix the bugs that you have seen in Sensor Tower. What were the issues that you ran into?

Microsoft is funny. Maybe they should put some of that money into developing products people actually want.

I've been on both sides of the fence where someone tells me their "super secret" idea and the reality is that it blows...and where I thought that an idea that I had was badass, but when I finally told people, it turned out to be terrible. Even with the ideas that were good, it has taken a long time to develop them. Even if you have a great idea, you still need to get off your ass and execute branding, marketing and product development. Usually, telling people actually helps me talk through the idea and make it better.

Yeah, slow and steady growth...

Amazon's never been about "slow and steady" growth. They've been about long-term growth at the expense of short-term profit.

Or, more to the point, using their dominance and abundance against their competitors. They may have razor thin margins, but that's only because they're leveraging their pricing to cut into the margins of their competitors.

Lower prices here and there, raise them elsewhere to offset the cost. Their accounting department definitely has to be kept on their toes, especially to make sure things don't fly off the handle too much.

Amazon: Fast, Cheap, and Good: Pick all three.

They've really delivered. I've tried to not like Amazon, but they keep impressing with their fast service, availability, low price.

Exactly. When Rise of the Warrior Cop came out, I wanted to pick it up on release day. None of the local bookstores had it in stock, but all were happy to order it for me. It would have taken them all 4-5 business days.

I went to Amazon that night, and with Prime, I got it in 2 days, for about $10 less than the local brick and mortar stores.

How can anyone compete with that? Especially if they build out their same-day service?

Yeah, I think same day will strike a complete death blow for retail if they can pull it off well.

Yeah, it's becoming really hard to use other places, even my use of Newegg has started to be pared back due to how great Amazon is.

For instance, I ordered a new monitor a couple of weeks ago. On the day it was delivered I noticed that Amazon had the monitor for $20 cheaper. So, I opened a chat window with a service rep basically saying "Hey, can I get that $20 back?" and a few minutes later I get "Sure, you should see the credit show up in a couple of days."

I mean, it's that type of interaction that makes it really hard to use other retailers.

Officially, they don't price match themselves anymore, but as you've experienced, they will do it if you haven't received the item yet and they decide to in your case. After all, you could always refuse delivery and re-order. However, there are plenty of reports of them saying, "Sorry, tough".