Well, I can give a few thoughts from the other side of this fence. At Fusion, we do our part to get our promotions in front of the right eyeballs. As well, by now the value of our brand can lend some credence to our customers.
Unfortunately, we sometimes get a client who thinks that just by getting some exposure on a network like ours or in an app like Tweetie, sales will sky rocket. But for that to happen, some thought and hard work also have to go into the promotion.
We can help an advertiser get the traffic, but if the product/service is low quality, conversions will be low. We do our best to filter out the bad and only promote the good stuff, products we believe in or use ourselves, but reality is that the occasional lemon gets in the door.
Advertising with Fusion will help with your brand awareness, but because so many of our customers our smaller one/two man shops — which we love — we care about conversions as well. And so we try to help each customer get the best ROI by encouraging attractive graphics and smart copy.
Unfortunately, we sometimes get a client who thinks that just by getting some exposure on a network like ours or in an app like Tweetie, sales will sky rocket. But for that to happen, some thought and hard work also have to go into the promotion.
We can help an advertiser get the traffic, but if the product/service is low quality, conversions will be low. We do our best to filter out the bad and only promote the good stuff, products we believe in or use ourselves, but reality is that the occasional lemon gets in the door.
Advertising with Fusion will help with your brand awareness, but because so many of our customers our smaller one/two man shops — which we love — we care about conversions as well. And so we try to help each customer get the best ROI by encouraging attractive graphics and smart copy.