Sure Jobs was a legend but I don't think Tim Cook is doing a bad job at all - under whose leadership Apple came up with Airpods which quickly became a cultural icon, and the M series Apple Silicon.
Both were great moves under Cook. But great writers need great editors, and Cook is not a great editor. It takes tremendous fortitude to kill an iteration of a device before its launch, and Jobs would have done so without hesitation, as he has done many times before. And honestly, I’m down on Apple right now for its truly awful rent-seeking approach to technology, thinking it has a right to collect a fee on digital transactions just because you use the device they made (and already paid handsomely for).
