And Apple only decided to own its chip design-capabilities after the iPhone became a smashhit and Steve Jobs felt betrayed because Samsung used the same ARM CPU-architecture to build the first Galaxy S Smartphone...
It's anyway a big claim that Apple was always somehow competing with everyone in the market. That's the company which rebranded HP Laser Printers, made an HP-branded iPod, made an iTunes phone with Motorola, just moved from IBM PowerPC to Intel for their PCs (!), decided for a while to not make a 5K display but let LG build an official one instead, pushed LaCie as an external HDD partner, etc.
Apple always had ambitions to "wow" with its customized thoughtful products, but before the "iPhone money" they barely ever had enough order-volume to dominate a supplier...
It's anyway a big claim that Apple was always somehow competing with everyone in the market. That's the company which rebranded HP Laser Printers, made an HP-branded iPod, made an iTunes phone with Motorola, just moved from IBM PowerPC to Intel for their PCs (!), decided for a while to not make a 5K display but let LG build an official one instead, pushed LaCie as an external HDD partner, etc.
Apple always had ambitions to "wow" with its customized thoughtful products, but before the "iPhone money" they barely ever had enough order-volume to dominate a supplier...